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Website redesign without losing what works

Your old site may look tired, but it has history with Google and with your customers. We give it a modern look and a clearer layout. The pages and rankings you rely on stay, and so does your email.

What’s included
New design, moved content, redirects and checks after launch
Typical timeline
4–10 weeks
Starting at
$3,500
Pencil drawing of one storefront in two halves: the left side old, with a faded awning and a boarded window, the right side renewed, with a fresh awning, clean glass and plants.

Is it time for a new look?

  • “I’m embarrassed to send people to our website.”
  • “It looks okay on a computer but falls apart on a phone.”
  • “Our services and prices changed, and the site still shows the old ones.”
  • “We’re scared a new site will make us disappear from Google.”
  • “Nobody can edit it without calling the original developer.”
  • “It’s slow, and the contact form only works some of the time.”

What a redesign includes

A redesign starts with what your current site already does well. We keep that and fix the rest.

How it works

  1. 1

    Look at what you have

    About 1 week

    We review the current site and every page address, along with its traffic and rankings. Then we talk with you about what’s working and what isn’t.

  2. 2

    Plan the new site

    3–5 days

    You get a written plan with the new page list and where each old address will point. It also has a timeline and a fixed price.

  3. 3

    Design and build

    3–7 weeks

    We design and write the pages, then build them on the preview address. You review and comment as we go.

  4. 4

    Switch over and watch

    1–2 weeks

    We launch and turn on the redirects. Then we watch Google Search Console for errors and broken links and fix anything that turns up.

Keep your Google rankings

Rankings lost in a redesign usually come from a handful of avoidable mistakes: pages that vanish, addresses that change with no forwarding, or titles that get wiped. Here’s how we prevent each one.

  • A map of every old address

    We list every page Google knows about and decide where each one lives on the new site. Nothing gets dropped by accident.

  • Permanent forwarding

    When an address changes, we add a 301 redirect, a permanent forward that sends both visitors and Google from the old page to the new one.

  • Content that carries over

    Pages that rank keep their main topic and their useful text, even when the design changes completely.

  • Titles, descriptions and structured data

    We move page titles, meta descriptions (the short summary under your link in Google) and the business details in the code, and improve the weak ones.

  • Checks after launch

    We submit the new sitemap, watch Search Console for errors and fix broken links during the first weeks.

Some movement in rankings during the first weeks is normal while Google re-reads the site. We can’t promise there will be none, but we make sure nothing important gets lost.

What it costs

Starting at $3,500

The starting price covers a redesign of a typical business site. It starts with the review and a new page plan. Design and refreshed copy come next. Redirects and checks after launch finish the job. You get a fixed price in writing once we’ve seen the current site.

See all pricing →

What changes the price

  • How many pages there are and how many change address
  • How much copy needs rewriting
  • Moving to a new platform, for example from Wix or Squarespace to WordPress
  • Stores, booking tools or other features to carry over
  • Old content that needs sorting, like years of blog posts

Works well with

Who this is for

Questions we hear

Will a redesign hurt my Google rankings?

It can, if old pages disappear or change address without a redirect. We map every old page and set permanent redirects. The content that ranks stays, which protects what you’ve built up. A little movement for a few weeks is normal while Google catches up.

Will I keep my domain and email?

Yes. A redesign changes the website, not your domain name. Your email usually runs on a separate service, like Google Workspace or Microsoft 365, and we leave its settings untouched when we switch the site over.

Can we redesign the site in stages?

Yes. If time or budget is tight, we can start with the pages that matter most, such as the home page and your top services, and do the rest later. We’ll also tell you honestly when patching the old site would cost more than rebuilding it.

What’s the difference between a redesign and starting over?

A redesign keeps your address and your best content, along with your page history. It gives the site a new look and structure. Starting over makes more sense when the old site gets little traffic or runs on a platform nobody can maintain. After the review, we’ll tell you which fits.

How do I know my website needs a redesign?

Common signs: it’s hard to use on a phone, it loads slowly, the information is out of date, or you avoid sending people to it. If customers keep calling to ask things the site should answer, that’s a sign too.

Can you redesign a site someone else built?

Yes. We need access to the hosting and the domain, plus the website login. If nobody knows the logins, we help you recover them, since they should be in your name anyway.

How much of my time will it take?

Expect a kickoff call, a few rounds of feedback and a final sign-off. We do the heavy lifting and keep our questions short.

Get a free website review

Send us your website address. We’ll look at it the way your customers do and tell you, in plain English, what to fix first.

We’ll only use your details to reply about your website.

Prefer to talk? Call +1 (646) 261-0389

A magnifying glass over a pencil drawing of a storefront
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