Web design & local SEO for Brooklyn neighborhoods
Brooklyn shoppers stick with the places on their own street. We help independent cafés, shops, studios and makers get found by the people who live nearby, and make it easy for them to order, book or stop by.
Brooklyn’s main streets
Brooklyn runs on main streets. Think of Bedford Avenue in Williamsburg or Manhattan Avenue in Greenpoint. Park Slope has Fifth and Seventh Avenues, and Bay Ridge has Third and Fifth. They’re lined with independent coffee shops and bakeries, yoga studios, barbers and gift shops. DUMBO adds galleries and design offices, and on weekends a crowd under the bridges.
Each strip has its own crowd. Eighth Avenue in Sunset Park is a busy Chinatown, Brighton Beach Avenue is full of Russian and Ukrainian groceries and restaurants, and 18th Avenue in Bensonhurst keeps its Italian bakeries next to newer Chinese shops. Downtown Brooklyn’s Fulton Mall and the stores along Atlantic Avenue pull shoppers from all over the borough.
Brooklyn is also full of businesses without a storefront: bakers selling from a home kitchen, furniture makers in a shared workshop, photographers, cleaners and contractors. They live on Instagram and word of mouth, and they need a site that can take an order or a booking while the owner is busy working.
Where business happens
- Williamsburg · Bedford Avenue
- Greenpoint · Manhattan Avenue
- DUMBO
- Downtown Brooklyn · Fulton Mall
- Atlantic Avenue
- Park Slope · Fifth & Seventh Avenues
- Sunset Park · Eighth Avenue
- Bay Ridge · Third & Fifth Avenues
- Bensonhurst · 18th Avenue
- Brighton Beach Avenue
How Brooklyn searches
People here rarely search for “Brooklyn.” They search for their neighborhood: “coffee Greenpoint,” “kids haircut Park Slope,” “pilates Bay Ridge.” Neighborhood names mean a lot in Brooklyn, and a site that only says “serving Brooklyn” misses the words people actually type.
Many people discover a place on Instagram or from a neighbor, then check Google before they go. That second look decides it. Are the hours right? Is there a menu or a price list? Can I book or order from here? If the answer is a dead link or an old post, they pick the next pin on the map.
Language matters on some blocks too. In Sunset Park and Brighton Beach, plenty of customers read Chinese or Russian first, and Spanish is common along Fifth Avenue in Sunset Park. If that’s your crowd, a page in their language does more than piling on English keywords.
What matters on Google Maps in Brooklyn
No storefront? You can still be on the map
If customers don’t come to you, Google lets you hide your home address and list the neighborhoods or ZIP codes you serve instead. Following that rule keeps a home-based bakery or studio on the map without putting your apartment on it.
Your neighborhood, said plainly
Put the neighborhood name in your page titles and your Google description, in a natural way. Work it into your about text too. Don’t add it to your business name on Google unless it’s really on your sign. Google treats that as stuffing, and it can get a profile suspended.
Instagram and Google that agree
Your hours on Instagram should match your hours on Google. The same goes for your address and phone number, everywhere from your website to Yelp. When they disagree, customers lose trust. Google also has a harder time knowing which version is right.
Order or book without a phone call
A Brooklyn shop can sell online, take pickup orders or let people book a class straight from the site. Someone who finds you at 11 p.m. shouldn’t have to remember to call you in the morning.
Working with Brooklyn businesses
We work with Brooklyn businesses by phone, video and email, so nobody has to close early to meet us. If you’d rather sit down in person, our office at 60 West 57th Street in Midtown is open by appointment, and the F, N, Q and R from Brooklyn all stop within a short walk. The domain and the store stay in your name, and so does every Google account we set up.
Services people here ask for
- Web Design — A new website, built around your business
- Online Stores — Shopify and WooCommerce stores
- Local SEO — Show up in your neighborhood
- Google Business Profile — Set up and looked after
Industries
Questions from Brooklyn
Should my website say Brooklyn or my neighborhood?
Both, in the right places. Your neighborhood is how locals search, and “Brooklyn” helps people coming from farther away. Lead with the neighborhood on your main pages and in your Google description, and mention nearby areas only where you really serve them.
I get most customers from Instagram. Do I still need a website?
Instagram is great for being seen, but it’s rented space: the app changes, posts get buried and accounts get locked. A website gives Google something to show. It holds your menu or prices and can take orders and bookings. Most shops do best with both, linked to each other.
Can you set up an online store for my shop?
Yes. We build stores on Shopify or WooCommerce, with local pickup and delivery if you offer them. You own the store account and the domain, and we can look after the store once it’s running.
Can people book classes or appointments from my site?
Yes. We connect the booking tool you already use or help you pick one, and put the Book button where people look for it. If your type of business qualifies, we can also add a Book button to your Google profile through Reserve with Google.
How do I get more Google reviews for my shop?
Ask every customer and make it easy, with a short link or a QR code at the register. Google doesn’t allow paying for reviews, giving discounts for them or asking only your happy customers, so keep it simple and honest. Then reply to every review, good or bad, in a friendly voice.
Get a free website review
Send us your website address. We’ll look at it the way your customers do and tell you, in plain English, what to fix first.
Prefer to talk? Call +1 (646) 261-0389
