We set up tracking so every call is tied to where it came from. The same goes for forms and bookings. Then you can put money into what works and stop paying for what doesn’t.
What’s included
Call tracking, form tracking, analytics events, CRM link and a report
“We ask customers how they heard about us, and they all say “Google.””
“The ad dashboard says forty conversions. We remember maybe ten calls.”
“Form emails go to an old inbox nobody checks.”
“We can’t tell new customers’ calls from existing customers’ calls.”
“We paused an ad and couldn’t tell if anything changed.”
What we do
Lead tracking means that for any call or form, you can say where it came from. Bookings too. It’s the piece that makes the rest of your marketing measurable.
Call tracking numbers
Separate phone numbers for your ads and your website, or any other source, all ringing your existing phone. Each call is logged with where it came from.
Form tracking
Every form sent from your site is recorded with its source and delivered to the right inbox, so nothing gets lost in an old email account.
Google Analytics 4 events
GA4 is Google’s free tool for counting what visitors do. We set it to count the actions that matter, like a form sent, a phone number tapped or a booking made, instead of only page views.
Results sent back to your ad accounts
Calls and forms are reported to Google Ads and Meta, so their systems learn from real leads rather than clicks.
One place to see every lead
A CRM is a simple list of your leads and customers. We connect your forms and calls to the one you use, or set up a basic one if you don’t have any.
A monthly report
Leads by source, how many became customers if you tell us, and what each lead cost. On one page, in plain words.
How it works
1
Map how leads reach you
1–2 days
We list every way people reach you today: the phone, your forms and bookings, email, ads, your Google profile. Then we note where each one ends up.
2
Set up the tools
1–2 weeks
We open a call tracking account in your name and set up analytics events and form tracking. Then we link your ad accounts and CRM.
3
Test every path
2–3 days
We make test calls and send test forms from different sources, and book a few test appointments too. Each one has to be counted in the right place.
4
Report and adjust
Monthly
Your first report after a month, with notes on what the numbers mean and what to change.
Tracking that doesn’t break your listings
Done carelessly, call tracking can scatter different phone numbers across the web and confuse Google. Here’s how we keep it clean.
Numbers swap only on your website
We use dynamic number insertion: your website shows a tracking number to each visitor based on how they arrived, like a Google ad or a Facebook post. Visitors who come straight to your site see your main number.
One main number everywhere else
Your Google Business Profile keeps your main number, and so does Yelp. The same goes for directories and for your site’s code for search engines. Google matches businesses by name, address and phone, so a stray number can weaken your listing.
Calls from your Google profile
Google’s own profile report counts calls made from your Business Profile, so we don’t need to swap that number to see them.
Recording only with a notice
Call recording is optional. If you turn it on, every caller hears a short message that the call may be recorded. Some states require everyone on a call to agree, and a notice keeps you on the safe side.
Accounts in your name
The call tracking account belongs to you, and so do the numbers and the data. The tool’s monthly fee is billed to you, and if we part ways, your numbers keep working.
Sources, not snooping
We track which channel a lead came from, not people’s personal browsing. We’ll also make sure your privacy policy mentions the tools you use.
This isn’t legal advice. Dental and medical offices should take extra care: recorded calls and forms can contain patient health details, so we keep recording off and don’t collect health information through website forms unless your practice’s privacy setup covers it.
What it costs
Starting at$500
Plus call-tracking tool fees
The one-time starting price covers setting up call and form tracking, analytics events, links to your ad accounts and your first report. The call tracking tool charges its own monthly fee for numbers and minutes, paid by you to the provider.
Call tracking gives each marketing source its own phone number, all ringing your phone. When someone calls, the tool records which number they dialed, so you know whether the call came from Google Ads, your website or a mailer.
Will call tracking hurt my Google ranking?
Not when it’s set up the way we do it. Tracking numbers only appear on your website, and your main number stays on your Google profile and every listing, so Google keeps seeing one consistent business.
Can I keep my business phone number?
Yes. Your main number doesn’t change, and tracking numbers forward to the phone you already answer. Customers notice nothing except that they reached you.
Do I have to record calls?
No. Recording helps with training and checking lead quality, but it’s your choice. If you turn it on, callers hear a short notice first.
Which call tracking tool do you use?
CallRail or a similar tool, chosen for your needs and budget. The account is opened in your name. That way the numbers and the call history stay with you.
How do you track form submissions?
Each form send is counted in Google Analytics and tagged with how the visitor arrived, such as an ad, a search or a social post. The form also goes to your inbox or CRM with that source attached.
What will I see each month?
A count of new leads by source, whether they called, sent a form or booked. Where you pay for ads, you also see what each lead cost. If you tell us which leads became customers, we can show that too.
Get a free website review
Send us your website address. We’ll look at it the way your customers do and tell you, in plain English, what to fix first.
