A dentist and a pizzeria need very different websites. Pick your line of work and see what your site needs to bring in calls and bookings, or people through the door.
Every kind of business wins customers in its own way. A restaurant lives on its menu and photos, and on hours that are actually right. A law firm needs trust and a quick way to ask for a consultation. A plumber needs the phone to ring at 7 a.m., when the pipe has already burst.
Each page below covers what customers in that field look at before they call, the features your site should have, how to show up on Google and Maps, and the rules to respect, from attorney advertising to patient privacy. It’s written for owners, not for tech people.