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Online stores for small shops

We set up online stores on Shopify or WooCommerce for shops that sell in person and want to sell online too. Customers pay, pick up or get delivery, and your stock stays in step with the register.

What’s included
Store setup, product pages, payments, shipping and pickup
Typical timeline
5–10 weeks
Starting at
$6,500
Pencil drawing of a small shop counter with neatly wrapped parcels tied with string, and a delivery bicycle with a front basket waiting at the open door.

Sound familiar?

  • “Customers keep asking if they can order online, and we have to say no.”
  • “We take orders through Instagram messages, and some get lost.”
  • “Our online stock never matches what’s on the shelf.”
  • “The checkout is so clunky that people give up halfway.”
  • “Marketplace fees eat our margin, and we never get the customer’s email.”
  • “We have a store, but adding one product takes all afternoon.”

What we set up

Your online store should fit the way you already work: how you sell, and how orders get packed and handed over. We build it around that, not the other way around.

How it works

  1. 1

    Plan the store

    About 1 week

    We go over your products and how orders leave the shop, by mail or by hand. Then we look at your register and payments and choose the platform together.

  2. 2

    Design and set up

    2–4 weeks

    We design the store and build the main pages. After that come payments and shipping. Tax settings and the link to your register get set up too.

  3. 3

    Add products

    1–3 weeks

    We load your products, or set up an import from a spreadsheet, and check every price, photo and option.

  4. 4

    Test orders and launch

    About 1 week

    We place test orders from start to finish, refunds included. Then we go live and watch the first real orders with you.

Choosing a platform

Shopify and WooCommerce both run good stores. The better one for you depends on how you sell and how much you want to manage. Here’s how we help you decide.

  • Shopify: simplest to run

    Shopify handles hosting, security and updates for a monthly fee. It suits shops that want to focus on selling, and Shopify POS works with it out of the box for in-store sales.

  • WooCommerce: more control

    WooCommerce adds a store to a WordPress site. There’s no platform fee. Hosting and updates are your job, though, or a care plan’s. So is security. It suits shops already on WordPress or with unusual product options.

  • Payments

    Both take cards and popular wallets. Processing fees go to the payment company, not to us. On Shopify, most outside payment providers also add a Shopify fee per order, so we compare options with you first.

  • Delivery and pickup

    Both handle shipping rates and local delivery. In-store pickup works on both too. We set the rules to match your neighborhood and your staff’s time.

  • Your register

    Shopify POS shares products and stock with a Shopify store on its own. Square connects to WooCommerce through the official WooCommerce Square plugin. The plugin keeps products and stock in sync.

  • Product pages

    Both support sizes, colors, several photos per item and stock levels. A large catalog can be imported from a spreadsheet instead of typed in.

  • Sales tax

    Both platforms can calculate and collect sales tax. What you must collect, and where, is a question for your accountant, and we set up the store the way they advise.

The store account and payment account are in your name, and so is the customer list. Platform and payment fees are paid to those companies directly and are separate from our price.

What it costs

Starting at $6,500

The starting price covers a store with your main pages and a first set of products loaded. Design and checkout are included. We connect payments and set up shipping and pickup. Test orders and launch are part of it, plus training for your team. You get a fixed price once we’ve seen your product list.

See all pricing →

What changes the price

  • Number of products and options like sizes and colors
  • Whether we load the products or you import them
  • A register link, such as Shopify POS or Square
  • Delivery zones, pickup rules and shipping setup
  • Moving an existing store with its products and customers
  • Subscriptions, gift cards or wholesale prices

Works well with

Who this is for

Questions we hear

Should I use Shopify or WooCommerce?

If you want hosting and security handled for you and the simplest setup overall, Shopify is usually the better fit. If you already have a WordPress site or need more control, WooCommerce makes sense. We recommend one after seeing your products and how you sell.

Can my online store sync with my register?

In most cases, yes. Shopify POS shares products and stock with a Shopify store automatically. If you use Square, the WooCommerce Square plugin can keep products and inventory in sync with a WooCommerce store. We check your setup before promising anything.

Can customers order online and pick up in the store?

Yes. Both platforms offer local pickup at checkout. We set pickup hours, a “ready for pickup” message and simple steps so your staff knows what to do.

What fees will I pay besides your price?

Shopify charges a monthly plan fee, and card payments carry processing fees on either platform. WooCommerce has no platform fee, but you pay for hosting and any paid plugins. We list these costs for you before you choose.

Do I need to charge sales tax on online orders?

Often, yes. The rules depend on what you sell and where your customers are, and some items are taxed differently from others. Please check with your accountant, and we’ll set up the store’s tax settings the way they advise.

Who owns the store and the customer list?

You do. The Shopify or WordPress account is in your name. So are the payment account and your domain, and the customer list too. We work with the access you give us.

Can you move my store from another platform?

Yes. We can move products and customers from platforms like Wix, Squarespace, Square Online or an older store, depending on what each one lets you export. We also redirect old product links so shoppers and Google find the new pages.

Get a free website review

Send us your website address. We’ll look at it the way your customers do and tell you, in plain English, what to fix first.

We’ll only use your details to reply about your website.

Prefer to talk? Call +1 (646) 261-0389

A magnifying glass over a pencil drawing of a storefront
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